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Obvious in Hindsight
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Choosing Your Co-Founders
A co-founder is someone whose absence would force you to rebuild the company, not just fill a role - find them by identifying your gaps first, not by…
May 14
Why Does Anyone Do This to Themselves
The chip on your shoulder can launch you, but it can't sustain you - you have to transform desperation into purpose.
Jan 1
Who Does What
Titles don't matter in a three-person company. Accountability does. Everyone needs to own something specific, or nothing gets owned by anyone.
May 11
The Feedback Culture
Radical candor sounds nice until you have to shoot down your cofounder's idea in front of the whole team. Building a culture where hard conversations…
May 7
Vesting And Commitment
Four years with a one-year cliff isn't just startup tradition, it's insurance. Against co-founders who disappear when things get hard. Against equity…
May 4
Recent posts
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Hiring Where Talent Doesn’t Exist
How I built Pathao's team from scratch in a market where startup talent didn't exist - and why hunger always beats experience.
Apr 30
Everyone Is Not Your Customer
The biggest lie founders tell themselves. If everyone needs your product, no one needs your product. Finding the people who have a real problem—and will…
Apr 27
Getting to Your First Customers
Finding your first customers is a hunting problem, not a marketing problem. Get specific, get in front of real people, and treat early customers as…
Apr 22
The Super App Problem
Chasing the super app dream, Pathao built ten products and nearly destroyed the one thing users actually loved.
Apr 20
Pricing Like You Mean It
Being the cheapest is usually the hardest path to success. Price for value, not volume. Your pricing sends a signal about what you think your product is…
Apr 15
Five Ways to Stand Out
You can compete on functionality, service, quality, price, or focus. Pick one. Maybe two. Trying to win on everything means losing on everything…
Apr 13
Proving it Actually Works
Real market validation isn't a polite "great idea" - it's a stranger coming back twice and bringing their friends.
Mar 10
MVPs and the Art of Good Enough
When fundraising, investors don't bet on perfect products—they bet on proof that your imperfect MVP actually works in the real world, right now.
Mar 4
Bias Towards Action
Action is always better than inaction.
Feb 28
Getting the Right People in the Room
What happens when you can't compete on salary, benefits, or stability
Feb 24
Building Your Kitchen Cabinet
Mentors don't give you answers, they give you access to better mistakes. Your "kitchen cabinet" (informal advisory board) builds itself through…
Feb 19
Does a Business Idea Have to Be Unique?
Your startup idea isn't special. Dozens of people had it before you.
Feb 14
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