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Obvious in Hindsight
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About
Moving Bangladesh: The Origin Story of Pathao Is Out Today
Four years of writing. Seven years of story. The full account of how Pathao actually got built, finally in one place.
Jul 27
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Elius
Why Does Anyone Do This to Themselves
The chip on your shoulder can launch you, but it can't sustain you - you have to transform desperation into purpose.
Jan 1
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Elius
Be a cockroach
Everyone wants to be a unicorn. The ones still alive chose to be cockroaches.
Jun 20
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Elius
Knowing When to Quit
Quitting isn't weakness. It's the discipline that lets the next thing breathe.
Jun 16
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Elius
The Funding Landscape
Why capital doesn't go where opportunity is.
Jun 14
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Elius
Recent posts
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The Path to a Yes is 99 No's
Before the first yes, we had to battle a sea of no’s. But every rejection between then and now taught me how the world actually works.
May 30
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Elius
First Who, Then What
Here's what the territory manager from the tobacco firm taught me about why pedigree is a trap.
May 26
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Elius
Firing People Fast (or, The Most Expensive Empathy I Ever Bought)
In a country with no social safety net, "understanding" becomes the most expensive word a founder can use.
May 23
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Elius
My Software Stack 2026
Productivity tools I use almost daily to supercharge my workflow.
May 21
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Elius
Choosing Your Co-Founders
A co-founder is someone whose absence would force you to rebuild the company, not just fill a role - find them by identifying your gaps first, not by…
May 14
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Elius
Who Does What
Titles don't matter in a three-person company. Accountability does. Everyone needs to own something specific, or nothing gets owned by anyone.
May 11
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Elius
The Feedback Culture
Radical candor sounds nice until you have to shoot down your cofounder's idea in front of the whole team. Building a culture where hard conversations…
May 7
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Elius
Vesting And Commitment
Four years with a one-year cliff isn't just startup tradition, it's insurance. Against co-founders who disappear when things get hard. Against equity…
May 4
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Elius
Hiring Where Talent Doesn’t Exist
How I built Pathao's team from scratch in a market where startup talent didn't exist - and why hunger always beats experience.
Apr 30
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Elius
Everyone Is Not Your Customer
The biggest lie founders tell themselves. If everyone needs your product, no one needs your product. Finding the people who have a real problem—and will…
Apr 27
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Elius
Getting to Your First Customers
Finding your first customers is a hunting problem, not a marketing problem. Get specific, get in front of real people, and treat early customers as…
Apr 22
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Elius
The Super App Problem
Chasing the super app dream, Pathao built ten products and nearly destroyed the one thing users actually loved.
Apr 20
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Elius
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