Getting to Your First Customers

Finding your first customers is a hunting problem, not a marketing problem. Get specific, get in front of real people, and treat early customers as…

Apr 22

The Super App Problem

Chasing the super app dream, Pathao built ten products and nearly destroyed the one thing users actually loved.

Apr 20

Pricing Like You Mean It

Being the cheapest is usually the hardest path to success. Price for value, not volume. Your pricing sends a signal about what you think your product is…

Apr 15

Five Ways to Stand Out

You can compete on functionality, service, quality, price, or focus. Pick one. Maybe two. Trying to win on everything means losing on everything…

Apr 13

March 2026

Proving it Actually Works

Real market validation isn't a polite "great idea" - it's a stranger coming back twice and bringing their friends.

Mar 10

MVPs and the Art of Good Enough

When fundraising, investors don't bet on perfect products—they bet on proof that your imperfect MVP actually works in the real world, right now.

Mar 4

February 2026

Bias Towards Action

Action is always better than inaction.

Feb 28

Getting the Right People in the Room

What happens when you can't compete on salary, benefits, or stability

Feb 24

Building Your Kitchen Cabinet

Mentors don't give you answers, they give you access to better mistakes. Your "kitchen cabinet" (informal advisory board) builds itself through…

Feb 19

Does a Business Idea Have to Be Unique?

Your startup idea isn't special. Dozens of people had it before you.

Feb 14

The Job of a CEO

What does it actually mean to lead when the "theater" of the corner office falls away?

Feb 8

January 2026

The Brutal Self-Assessment

Most want outcomes, not the brutal process. But the process is what gets you the outcomes

Jan 31