Subscribe
Sign in
Home
Obvious in Hindsight
Book
Movie
About
Latest
Top
The Path to a Yes is 99 No's
Before the first yes, we had to battle a sea of no’s. But every rejection between then and now taught me how the world actually works.
May 30
•
Elius
First Who, Then What
Here's what the territory manager from the tobacco firm taught me about why pedigree is a trap.
May 26
•
Elius
Firing People Fast (or, The Most Expensive Empathy I Ever Bought)
In a country with no social safety net, "understanding" becomes the most expensive word a founder can use.
May 23
•
Elius
My Software Stack 2026
Productivity tools I use almost daily to supercharge my workflow.
May 21
•
Elius
Choosing Your Co-Founders
A co-founder is someone whose absence would force you to rebuild the company, not just fill a role - find them by identifying your gaps first, not by…
May 14
•
Elius
Who Does What
Titles don't matter in a three-person company. Accountability does. Everyone needs to own something specific, or nothing gets owned by anyone.
May 11
•
Elius
The Feedback Culture
Radical candor sounds nice until you have to shoot down your cofounder's idea in front of the whole team. Building a culture where hard conversations…
May 7
•
Elius
Vesting And Commitment
Four years with a one-year cliff isn't just startup tradition, it's insurance. Against co-founders who disappear when things get hard. Against equity…
May 4
•
Elius
April 2026
Hiring Where Talent Doesn’t Exist
How I built Pathao's team from scratch in a market where startup talent didn't exist - and why hunger always beats experience.
Apr 30
•
Elius
Everyone Is Not Your Customer
The biggest lie founders tell themselves. If everyone needs your product, no one needs your product. Finding the people who have a real problem—and will…
Apr 27
•
Elius
Getting to Your First Customers
Finding your first customers is a hunting problem, not a marketing problem. Get specific, get in front of real people, and treat early customers as…
Apr 22
•
Elius
The Super App Problem
Chasing the super app dream, Pathao built ten products and nearly destroyed the one thing users actually loved.
Apr 20
•
Elius
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
