Who Does What

Titles don't matter in a three-person company. Accountability does. Everyone needs to own something specific, or nothing gets owned by anyone.

May 11

The Feedback Culture

Radical candor sounds nice until you have to shoot down your cofounder's idea in front of the whole team. Building a culture where hard conversations…

May 7

Vesting And Commitment

Four years with a one-year cliff isn't just startup tradition, it's insurance. Against co-founders who disappear when things get hard. Against equity…

May 4

April 2026

Hiring Where Talent Doesn’t Exist

How I built Pathao's team from scratch in a market where startup talent didn't exist - and why hunger always beats experience.

Apr 30

Everyone Is Not Your Customer

The biggest lie founders tell themselves. If everyone needs your product, no one needs your product. Finding the people who have a real problem—and will…

Apr 27

Getting to Your First Customers

Finding your first customers is a hunting problem, not a marketing problem. Get specific, get in front of real people, and treat early customers as…

Apr 22

The Super App Problem

Chasing the super app dream, Pathao built ten products and nearly destroyed the one thing users actually loved.

Apr 20

Pricing Like You Mean It

Being the cheapest is usually the hardest path to success. Price for value, not volume. Your pricing sends a signal about what you think your product is…

Apr 15

Five Ways to Stand Out

You can compete on functionality, service, quality, price, or focus. Pick one. Maybe two. Trying to win on everything means losing on everything…

Apr 13

March 2026

Proving it Actually Works

Real market validation isn't a polite "great idea" - it's a stranger coming back twice and bringing their friends.

Mar 10

MVPs and the Art of Good Enough

When fundraising, investors don't bet on perfect products—they bet on proof that your imperfect MVP actually works in the real world, right now.

Mar 4

February 2026

Bias Towards Action

Action is always better than inaction.

Feb 28